Engaging the private sector through advocacy

Engaging the private sector through advocacy

Client Name: Futures International
Project Name: PIPPSE project
Scale: National
Stakeholders: Ministry of Health & Family Welfare, National AIDS Control Organization, Public Health Foundation of India

Our role was to build an advocacy strategy through a consultative process with multiple stakeholders backed by primary and secondary research which would result in the development industry partnerships for getting to zero new HIV cases at the workplace. The overarching strategy resulted in creation of the advocacy tools - a film on persuading employers to join the program and a brochure with packages for partnership - were used extensively by the government officials to 'Connect with Employers for the Employer Led Model'. Over a 100 MoUs for public private partnership was signed within 12 months of the launch of the program.

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